Master Plans, Mock-ups, and Renderings:
Downtown Memphis Master Plan

Ross De Alessi Lighting Design > Master Plans Gallery > Downtown Memphis Master Plan

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A rendering of the proposed lighting for the Post Office
Our involvement with the Light it Up Memphis program began when RDLD was approached by an affiliation of downtown public and private entities, who shared a common goal of revitalizing the core urban area, and bringing citizens and tourists alike back into downtown during the evening hours. We made several trips to Memphis, and then presented a very successful three-night, 10-site lighting mock-up and civic celebration. We subsequently published our Lighting Master Plan for the city, encompassing streets, sidewalks, building facades, parks, plazas, the Harahan Bridge and the riverfront in the historic downtown area, and including traditional as well as public art lighting and custom luminaries and poles. We realized our common goal, and now are turning those plans into permanent architectural lighting.

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A photographic light painting of the proposed animated skyline lighting
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Main Avenue
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MLGW's Headquarters in a constantly changing color wash at the foot of historical Beale Street
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MLGW's substation as a color organ you actually can play
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A mock-up of The Pyramid Arena's now-installed lighting
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The Pinch District Gateway, the beginning of the "Letters Home" interpretive tour
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A rendering of the Pinch District with its "Letters Home" interpretive tour
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The historic Firehouse